Lucy Wickham talks to Julia Kitchen about the aims of this blog, achieving work life balance, meeting people in the sauna and Paolo
Lucy: Haven’t you got enough to do without starting a blog about the workplace? You are the busiest person I know and are always working on multiple projects and consultancy assignments
Julia: Starting the blog is partly about spending more time in the office, being around more for my dog Paolo and having a better work life balance. I have always been a person who writes
Lucy: What will you cover in the blog?
Julia: I envisage a people-focused blog about the workplace and those who work in it. There will be a number of regular features including interviews with people who work in the workplace industry, project case histories, opinion pieces, product news and anything else relevant to the workplace. Much of it will be written by me but I hope others from the global workplace community will also contribute
Lucy: Do you expect the blog to be a source of income for you?
Julia: Yes. I hope that some companies associated with the workplace industry will want to advertise on it or sponsor the blog. There are a number of different options and price points for that
Lucy: How will you publicise it?
Julia: I have a sizeable following on LinkedIn, Twitter and Instagram so that will be the basis of it initially. I will post on LinkedIn every time there is new content on the blog. The creative and technical support team at Hello Online will also help with search engine optimisation and marketing the blog.
There are lots of things I am not good at (sewing, IT, car maintenance, singing…..the list goes on) but I am pretty good at networking and maintaining a reasonably high profile in the industry so hopefully that will help. All my work comes through word of mouth – people I have worked with before or who know someone who knows me and that has been the case for 20+ years. The same jungle network should support the blog
Lucy: Is this Julia Kitchen winding down and coasting towards retirement?
Julia: Not really. It is more about not having the same financial pressures I had when my four children were being expensively educated and therefore now being able to diversify and do things that interest me instead of being a full-time (and then some) fee earner. Apart from the blog I am also starting a new business called Studio 59 and I want to expand my pro bono work helping young people with their CVs and finding a job
Lucy: How did you get into helping people with CVs?
Julia: It all started in the sauna! I met a young man in the sauna who was working in a shop despite having a good technical degree. I challenged him to remember my name and contact me through LinkedIn. He did, so I was able to rewrite his CV and give him some advice and the rest is history….. I will help anyone under 30, free of charge, with their CV and focus them on how to get the job they want
Lucy: Good luck with the blog. We will be watching this space
Photo of Julia and Lucy taken in the Senator showroom in Clerkenwell. Thank you to Senator for allowing us to use the showroom for the interview
Julia Kitchen can be contacted on firstname.lastname@example.org